Match Your Cafe Menu Cover To Your Cafe’s Theme

On 06.17.10, In Business, By Stevie Wonder

Coffeehouses provide a terrific venue for people that want to read the paper and have some hot chocolate during the morning. They provide a tranquil arena that gives the ambiance the customers are craving for.  Items such as hamburgers, various sandwiches, and delicious meals are available for those that get the munchies. Do you own a cafe?  If so, you need to consider on placing a great deal of emphasis into the appearance of your cafe menu cover.  The cover is what entices customers to try out different items that you have available.

You should first recognize the main theme for your brainchild. Is the cafe located near a college campus where active students would come by occasionally for a cup of coffee?  A eclectic menu cover design coupled with bright and beautiful colors would be suitable. Are you located in a very small area that is frequented by older people? A more mature and conservative approach such as blue and green colors would attract them. The cover for the menu establishes the vibe for the cafe and it also appeals to a particular demographic.

You should shoot for a standard sized menu of eight and a half by eleven inches if you plan on using plenty of pictures. A smaller menu close to 5.5 by 8.5 inches is super for an alternative to a saucer. You can stay on the simplistic side by having both sides of the cafe menu cover created without any pages inside. This is effective if you plan on serving several different dishes everyday without any specials.  The portrait is more suitable and convenient to maintain than landscape when orientation is a big concern.

Please be certain that the font is not difficult for anyone to read. The photos should not become a distraction for someone when they are going through the menu.   Experts suggest on putting the name of the cafe in the center or on the right corner at the bottom of the menu.  You will not experience any problems if you placing well designed images on the outside.

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Menu Cover Prices and Alternate Ideas

On 03.18.10, In Business, By Stevie Wonder

If you’ve done any searching at all online for menu covers, then you know about the common styles: tri-fold, bi-fold, leather, etc.  What you may not have either heard or thought about trying is doing some type of custom menu cover.  This could either consist of you making your own or having a firm design it for you.  Custom designs could have the theme of your establishment on the cover or a name or other image.  These are typically more expensive than the traditional styles or bottom basement priced covers.  But, for the proper tone, you need to set yourself apart.

On Amazon, you can quickly scan what some of the prices for these covers look like.  On a recent browse, there were covers starting at $4 – 5 USD.  These are fairly simple, black and bi-fold styles.  For this price, you are looking at a vinyl or plastic menu cover.   These are not the most elegant covers, but they certainly serve their purpose.  If you want something more classy or custom looking, you’ll need to up your budget.  You could still choose to have something embossed on the cover of these cheaper ones to make them appear more custom designed for your restaurant too.

If your budget allows you, you can purchase some more expensive versions.  With this, you will find a new level of design and materials.  You are typically looking at $10 – 15 USD for a simple leather menu cover.  Then, for $15 – 20 or more USD, you can have designer menus made with alternate materials like wood, metal, cork or bamboo.  While these are not necessary for the average restaurant, they will make your choices stand out in the finer dining establishments.

Also, depending upon the decor of your restaurant, the only way to truly capture the image and feel is through one of these custom choices.  If you plan on serving a hip menu and have the clientele to support that type of restaurant, then you can go with a metal choice.  They come with brushed finishes in steel, aluminum and copper.  You can also have them stamped or cut, and even treated with various agents to give them a unique look.  These are the types of touches that will give your restaurant that unique edge.

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Use Leather Menu Covers For Your Restaurant

On 02.27.10, In Business, By Stevie Wonder

When it comes to establishing the look and feel of your restaurant in the eyes and minds of your potential guests in the community, you need to pay attention to many factors outside of just your food.  Some of these things will include your decor, the colors you choose, the staff you employ, your marketing plan, your location and a host of other factors.  We will be discussing some of the ways that something as simple as your menu cover can anchor in some of these key aspects in the minds of your guests.

If you are in the management or ownership side of the restaurant business, then you already know how important the attention to details aspect is.  However, you may not have had the impetus to pursue spending your time and efforts into making all of the little things add up to big things in terms of profits for your establishment.  One problem when addressing such issues in the restaurant business is that there are so many variables, it can be hard to track what changes are creating what improvements in terms of your bottom line.  In some cases, you need not worry about getting too specific.

For a moment, let’s take a look at how using leather menu cover might anchor a certain image into the minds of your guests.  Imagine that there are two restaurants in town and they serve a similar menu to a shared demographic group.  Why does one restaurant deserve to be busier?  If you think it is just because of the food, you would be missing a much larger aspect to this business.  Your food must be ‘the best’ or you shouldn’t even be trying to compete in this tough as nails industry.

One of these restaurants deserves to be busier or more successful because it pays attention to the details that matter to guests.  In today’s economy, dining out is also about an experience.  Your servers do not need to be entertainers, so to speak, but they must have a mindset of service.  Quality service is what will keep your higher end clientele happy.  It is also critical that your decor, food and service all mesh to create a congruent image and feeling for your guests.  This is one way that leather can help you in this regard.  If your service, menu choices, restaurant decor and food quality all mesh, you are well on your way to a long and successful road.

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