Information from Charlotte CPA -
A good CPA does your accounting.
A great CPA behaves as your team memner and looks for ways to help you.
A good CPA advises you when called upon.
A great CPA is proactive and reminds you when something is about to come up.
As Jim Collins points out in his book, “Good to Great”, “greatness is not a function of circumstance , greatness is a function of conscious choice and discipline.
This quote reflects an insight that is vital to moving forward in business or any other endeavor such as sports or education. In this example, I am applying it to accounting.
The proactive people who start early and dig a little deeper get a better result. Those who react to circumstances stay behind and skim by passing up all kinds of opportunites.
A great accounting firm is one with a proactive attitude toward helping its clients find ways to prosper.
There are hundreds of accounting areas that can make a difference in business. A proactive mindset and consistent action contribute to the bottom line.
Here are some areas to look for.
Competent accounting is basic to an accounting firm. Mistakes can be costly and since numbers are the purpose of an accounting firm, its track record should be questioned for dependability.
Timely service - An accounting firm must have the resources to deliver on time.
Up to date knowledge and recommendations – Local, national and world events shape business. Changes occur that can affect your daily operations. Your accounting firm must be aware of the flow of information and its accuracy in predicting actions to balance the changing world.
Tax consulting - Tax laws are comlex and understanding them demands up to date information, understanding and application. A good accounting firm stays on top of tax information.
Financial and regulatory reports delivered on time. -The flow of information for your business requires certain deadlines. Regulatory reports and up to date financial statements need to be consistent and most important, on time.
An accounting firm that goes the extra proactive mile will come through with all these services. Look for a firm that understands the differences between good and great.
Walker and Associates, CPA, PA is a leading Charlotte, NC and Carolina accounting firm.
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