Billions of dollars are spent by companies all over the globe a year in marketing. Bulk email marketing directly channels advertisement to potential buyers via email over the Internet. This business has been growing steadily over the past ten years and looks to be getting stronger in 2010. Trends and business patterns only show growth in this sector of business.
A country who’s people have access to computers affects bulk email software. However, another key component to marketing is the number of people that are targeted. In sheer amounts of people as revenue, the hottest spot in the world is China. Because of China’s large population and own recent technological boom, it has become the forerunner in the online consumption of goods and services.
After China, the United States takes the second spot. This is in part because it is no country can rival China in population. However, the United States is the largest economy in the world. Because of America’s affluence, it is able to generate enough money to bridge the gap between China and itself. This is also correlates with the fact that most people in the United States have computers.
After the United States and China, a European country is next in line on spending the most online. This country is Germany. Because of the European Union and the standardization of money, German businesses have begun their own aggressive marketing campaigns that stretch the globe. Germany has taken advantage of this new business due to technology and its location in Europe.
When looking at which countries spend and buy the most online, one has to take into account certain business factors. Geographic location, the goods and services being bought, population/demographics, and buying power all must be taken into account. Today, China, the United States, and Germany are the worldwide leaders in Internet sales.
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